Realizing this has allowed us to quadruple our sales and productivity within less than 6 months, and we’re just getting started. I love my work, and I make sure that my team does, too. We love our clients, we love our industry, we love what we do, how we do it, why we do it, and our environment. We try to create positive energy all around us, and it ultimately carries through to our work.

Our Clients

We’ve recently been a lot more conscious of the type of clients we take on. We used to do business with anyone who would pay us money. Then, after enough frustration (and on some projects, even lack of profitability), we took a ‘serious’ look at who we work with, and when it works well and when it doesn’t. Since then, we’ve been working with clients that align more with our culture and our values; people and businesses that are trying to do something unique in the world; people that don’t take themselves too seriously; people that that understand the value of our work and really want to partner with us in growing their businesses.

Our Industry

We think web design and online marketing is really fun and cool. Simple as that. We love how quickly these ‘industries’ change and grow, and we love keeping up with it (and staying ahead). We love weaving different tools and elements together with some custom work to create something totally unique. We love seeing all the cool new plugins and themes that developers from around the world build, that we get to implement in our projects. This industry is a lot of fun. If you’re bored in your industry, either disrupt it and make it exciting, or jump into something that excites you, so you’re motivated to learn, grow, and master what you do… and keep doing it.

What We Do

This one is pretty simple. We love building cool and effective websites. If we didn’t, I can’t imagine we’d be so good at it and get so many referrals. We have a lot of fun picking out themes, customizing them, designing logos and graphics, playing with content, arranging the flow of the site, and on and on. We love seeing the end result of our work, which is seeing our clients’ businesses grow from our work and our ideas; but we love the process even more. That’s what keeps us going and growing.

How We Do It

We love the unique “how” that we’ve put into our processes. For example, there was nothing unique about picking out themes, but since we started “themespiration” we (and our clients) have been having so much fun at it! Conference calls aren’t that exciting, and we rarely get to meet with our clients in person since we work with people from all over the world… but since we started having group video calls, we’ve been able to connect on a more personal level with our clients, and therefore enjoy building their projects more. We try to inject some ‘purpose inspired’ personality in everything we do, and that gets us all more exciting about doing it!

Why We Do It

Check out Our Philosophy… we are ‘purpose inspired.’ While each of us individually has a unique and different Purpose, we each see this company as a vehicle to help us achieve that purpose. Collectively, we’re driven by making an impact, by doing something significant, not just by making money. Sure, money is cool, and we love being profitable… but it’s not our biggest motivating factor. We love Giving Forward, not only through service and donations, but also through the work that we do everyday. We really believe in measuring ourselves by our total impact on the people we serve, the people that work for us, and the global community, not just by our own bottom line.

Our Environment

We’ve recently realized how much our environment affects our work. So we put in a mini basketball hoop in the office to play while we work. We’re painting the office PIM green (pictures or video tour coming soon!) and changed up the furniture to be more fun. We often work outside on our laptops, so we can get more fresh air and vitamin D while still getting stuff done. Sometimes we listen to audiobooks (most recently Rework), while working, to keep us positive and creative. Creating such an environment allows us to work 12+ hour days and still have fun and enjoy every minute of it.

Sure, pure discipline is value, but loving what you do and having fun at it goes a lot further in creating long term productivity and creativity. Change up your style, your office, your philosophy, and inject new positive energy into your company and your industry. You’ll create more growth, but more importantly, you’ll create more happiness for everyone involved.

I am sure that you have a set of websites that you visit daily or that you enjoy specific features and would love to allow your website to have similar functionality or attributes. Experience has proven time after time that there is no better way to gain inspiration for your own website than to look at other existing websites. These websites should be successful and be in the same industry as your business.

Enter stage right: Themespiration 

Last week we put together a web form called Themespiration. We sat down and broke our process down to its core components and decided on 5 questions for you to help us help you. Based on direct feedback from you we’ll exquisitely match your brand and goals to the thousands of creative themes available. We call this process Themespiration as we search through many example sites and themes until something really inspires us that matches your brand and goals with the site.

Choosing the right theme makes all the difference. We can avoid  hundreds, even thousands, of dollars of  custom design work by starting out with the right theme. You’ll also have a much higher quality result, and not just some generic website, and you’ll be doing it with less effort and less money.

Our site is still growing every day, so it might not be complete if you’re reading this, but it is certainly a whole new brand image from the last site, and is meant to reflect our love for design, the environment, and marketing, as well as reflect our new philosophy.

You see the moving image up top? That represents a seed eventually growing into a flowering tree. Most entrepreneurial ventures are like this, and it’s our mission to help them thrive with the services and education we currently offer and plan to offer with our new brand and philosophy.

We’ll be blogging weekly with information and inspiration to help your business grow. We’re also partnering with some great solution vendors to help increase our value to you in SEO and social media services.

If you have any comments or suggestions for the site, please comment below, we’d LOVE your feedback!